Branding

Branding

We work collaboratively with you to make sure your team’s beliefs and your brand values take centre stage.

The 2018 Edelman Earned Brand study found that, “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.”

In today’s belief-driven economy, a brand needs to represent its values. Here at Falcon Rock Media, we work to ensure that your team’s values will firmly take root within the venture you lead.

Brand identity creation process

As part of the brand identity creation process, we will explore the personal sense of purpose experienced by each leading team member, and translate that to your brand’s purpose.

We’ll explore your own corporate culture, and that which you are continuing to nurture, whilst defining the impact you want to make on global culture.

Our brand development work will ensure that your brand values, solutions and mission will be showcased visually and experientially through a compelling storyline.

Your brand’s story will come together through your logo, your chosen colours, imagery that represents your journey, and curated experiences that will be recorded and shared with your audience.

Mission

Why did you get involved in this business in the first place? Crafting a compelling mission statement is a process. Your goal must be to motivate both your target audience – your current and future customers and clients – and also the individuals who make your company what it is.

Vision

What is your reason for being? What do you intend to accomplish through your business?

Values

Who are the members of your team? What are the personal values that drive them forward?

Benefit

How does you brand provide measurable positive benefit for people and the natural environment? and finally….

Your “We Believe” statement

Beliefs have become an intrinsic part of the brand identity creation process. Express what you believe and stand for directly, in addition to putting together a professional strategy for your vision, values and benefit goals.

Today’s consumers want to be moved and inspired.

They want to be a part of the positive impact you are making on the world by buying your products or services. Are you ready to take your impact to the next level?